In recent years the growth in mobile marketing has been significant, and this expansion is expected to continue. As marketers the world over choose to engage their customers through mobile marketing, it is likely they have considered the key advantages that mobile marketing provides over more traditional web marketing.
a) Omnipresence Many mobile phone users will always be within arm’s reach of their handsets over 90 % of the time and during those times when it is the only channel of communication available, meaning that customers may always be reached through mobile marketing.
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